This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Apple’s war against online tracking continues. Four years after the iPhone maker targeted link-based tracking tactics with the April 2019 update to Safari’s Intelligent Tracking Prevention feature, Apple has extended its aim to its mobile browser with last month’s rollout of iOS 17.
The latest version of Apple’s mobile operating system introduces Advanced Tracking and Fingerprinting Protection, an option for iPhone owners to make it harder for companies to track them when using Safari’s Private Browsing feature.
In addition to anti-tracking tactics like obscuring the web signals that companies collect to triangulate individuals’ identities through device fingerprinting and blocking known trackers, ATFP will combat companies using query parameters in links to track individuals, as explained in the video skit below.
More in Marketing
Beyond the rosé: Navigating Cannes Lions as a sober attendee
For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes Lions. Others, however, may be looking for a Cannes Lions experience sans alcohol. Here’s how to do it.
While Meta, X step back from publishers, TikTok sees them as an opportunity
While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities.
Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes
In this edition of the Digiday+ Research Briefing, we examine how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers, as seen in recent data from Digiday+ Research.