Digiday+ Video Library https://digiday.com/video/ Digital Content, Digital Advertising, Digital Marketing Thu, 02 May 2024 12:50:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://digiday.com/wp-content/uploads/sites/3/2020/11/mstile-310x310-1.png?w=32 Digiday+ Video Library https://digiday.com/video/ 32 32 FF000038341125 The Future of TV Episode 3: The connected TV outlook https://digiday.com/video/future-of-tv/the-future-of-tv-episode-3-the-connected-tv-outlook/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Wed, 01 May 2024 04:01:00 +0000 https://digiday.com/?post_type=video&p=542810 As the ultimate endpoint between advertisers and audiences, connected TV platforms would appear to be in an advantageous position to help advertisers, well, connect the otherwise fragmented streaming ecosystem. And they are — especially the CTV platforms built into smart TVs — though only to an extent.

In the third and final episode of the series, executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad market as well as how the future of the streaming ad market may hinge on the emergence of non-traditional ad formats, such as ads appearing on CTV platforms’ home screens and shoppable spots running across streaming services.

The Future of TV video series is presented by our partner, Simulmedia.

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]]> https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep3sponsor.png 542810 The Future of TV Episode 2: Inside streaming’s identity picture https://digiday.com/video/future-of-tv/the-future-of-tv-episode-2-inside-streamings-identity-picture/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Tue, 30 Apr 2024 04:01:00 +0000 https://digiday.com/?post_type=video&p=542805 Streaming audiences aren’t only fragmented on the front end. The back end of the streaming ad ecosystem — from identity technology to measurement systems — is also a bit splintered.

With the streaming ad industry’s primary identity option — the IP address — likely to go the way of the third-party cookie, advertisers are turning to alternative IDs to determine who’s seeing their ads across the various streaming services. If only those alt IDs had universal support among the streamers.

In the series’ second episode, executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity picture as well as how the fragmentation is not limited only to reaching audiences with ads but also to measuring the reach of those ads.

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]]> https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep2sponsor.png 542805 The Future of TV Episode 1: The state of the streaming ad market https://digiday.com/video/future-of-tv/the-future-of-tv-episode-1-the-state-of-the-streaming-ad-market/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Mon, 29 Apr 2024 04:01:00 +0000 https://digiday.com/?post_type=video&p=542792 One of the biggest challenges facing streaming advertisers today is how fragmented streaming audiences are. Which may be surprising.

With Amazon’s Prime Video adding an ad-supported tier earlier this year and automatically opting in existing subscribers, there would seem to be an abundance of large-scale ad-supported streaming services. And there are. But even at scale, there’s fragmentation.

In the first episode of the series, agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline this fragmentation issue, including the challenges it introduces, how they’re dealing with those challenges and how the increasing availability of live sports in streaming may be among the biggest salves of all.

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]]> https://digiday.com/wp-content/uploads/sites/3/2024/04/fotv_title-ep1sponsor.png 542792 Digiday+ Holiday Marketing and Commerce Strategies https://digiday.com/video/marketing/digiday-holiday-marketing-and-commerce-strategies/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Tue, 19 Dec 2023 22:34:39 +0000 https://digiday.com/?post_type=video&p=529964 The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, it’s a make-or-break financial season, as holiday profits can account for the majority of some brands’ annual revenue. As such, there is immense pressure to make this last piece of the final quarter count. 

Against this backdrop – and with the stakes so high for marketers – Digiday+ Research examines which commerce channels are dominating brands’ holiday sales plans in 2023. We also highlight the key marketing strategies within those channels and offer their performance predictions for the 2023 season. 

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]]> 529964 Programmatic for sellers: Unit 2  – Understanding the world of programmatic deals https://digiday.com/video/media/programmatic-for-sellers-unit-2-understanding-the-world-of-programmatic-deals/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Thu, 16 Nov 2023 15:59:13 +0000 https://digiday.com/?post_type=video&p=526007 Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. 

This lesson reviews the different programmatic transaction types — open exchange, private marketplace, preferred deals, and programmatic guaranteed — and is intended for those familiar with programmatic advertising and looking to expand their understanding. Understanding the context around programmatic transactions is essential for understanding why buyers and sellers may choose one type over another.

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]]> 526007 Programmatic for sellers: Unit 3  – Understanding how programmatic CTV/OTT is sold https://digiday.com/video/media/programmatic-for-sellers-unit-3-understanding-how-programmatic-ctv-ott-is-sold/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Thu, 16 Nov 2023 15:58:49 +0000 https://digiday.com/?post_type=video&p=526010 Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video advertising medium, focusing on various video formats and how they look and function. It is intended for those familiar with programmatic advertising and looking to expand their understanding.

In recent years, spending on programmatic video advertising has accelerated. More brands are ramping up their media mixes to include more digital video as people continue to stream their favorite shows. Measurement challenges within other types of advertising have resulted in advertisers investing more in connected TV and streaming. 

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]]> 526010 Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions https://digiday.com/video/media/programmatic-for-sellers-unit-1-framing-industry-standards-for-identity-solutions/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Thu, 16 Nov 2023 15:57:56 +0000 https://digiday.com/?post_type=video&p=525998 Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible touchpoints to deliver an effective marketing experience and measure advertising holistically. In an increasingly fragmented digital environment, people are splitting their online activity across multiple devices, such as smartphones and computers. Programmatic advertising allows brands to target ads to users in real-time. 

This lesson reviews the identity challenge and its continuing evolution for programmatic sellers. It is intended for sellers who are familiar with programmatic advertising and want to expand their understanding.

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]]> 525998 Programmatic for sellers: Unit 4  – The impacts of data privacy regulation https://digiday.com/video/media/programmatic-for-sellers-unit-4-the-impacts-of-data-privacy-regulation/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Thu, 16 Nov 2023 15:29:58 +0000 https://digiday.com/?post_type=video&p=526013 This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding.

In the EU, the stringent GDPR is the law of the land. In the U.S., California has led the data privacy charge with the CCPA and its CPRA amendment. Other states, including Colorado, Virginia, and Utah, are following along. One thing is certain: The evolution of privacy regulation is only just beginning.

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]]> 526013 The State of AI in Publishing: Data-Driven Personalization https://digiday.com/video/media/the-state-of-ai-in-publishing-data-driven-personalization/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Tue, 30 May 2023 15:21:29 +0000 https://digiday.com/?post_type=video&p=505719 Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More than three-quarters of both agency pros and publisher pros said that AI will have the biggest impact on their businesses over the next few years, making it the No. 1 emerging tech to watch in both industries.
Digiday’s emerging technologies presentation explores how publishers are using AI applications – like natural language processing, data-driven personalization and generative AI – and how the technology has evolved over the last five years.

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]]> https://digiday.com/wp-content/uploads/sites/3/2023/05/video-thumb-505719.jpg 505719 The State of AI in Publishing: Natural Language Processing https://digiday.com/video/media/the-state-of-ai-in-publishing-natural-language-processing/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Tue, 30 May 2023 15:55:20 +0000 https://digiday.com/?post_type=video&p=505733 Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More than three-quarters of both agency pros and publisher pros said that AI will have the biggest impact on their businesses over the next few years, making it the No. 1 emerging tech to watch in both industries.
Digiday’s emerging technologies presentation explores how publishers are using AI applications – like natural language processing, data-driven personalization and generative AI – and how the technology has evolved over the last five years.

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]]> 505733 The State of AI in Publishing: Generative AI application in ChatGPT https://digiday.com/video/media/the-state-of-ai-in-publishing-generative-ai-application-in-chatgpt/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Tue, 30 May 2023 19:33:22 +0000 https://digiday.com/?post_type=video&p=505827 Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More than three-quarters of both agency pros and publisher pros said that AI will have the biggest impact on their businesses over the next few years, making it the No. 1 emerging tech to watch in both industries.
Digiday’s emerging technologies presentation explores how publishers are using AI applications – like natural language processing, data-driven personalization and generative AI – and how the technology has evolved over the last five years.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

]]> 505827 The State of AI in Publishing: Common Questions about AI https://digiday.com/video/media/the-state-of-ai-in-publishing-common-questions-about-ai/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Tue, 30 May 2023 19:38:54 +0000 https://digiday.com/?post_type=video&p=505835 Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More than three-quarters of both agency pros and publisher pros said that AI will have the biggest impact on their businesses over the next few years, making it the No. 1 emerging tech to watch in both industries.
Digiday’s emerging technologies presentation explores how publishers are using AI applications – like natural language processing, data-driven personalization and generative AI – and how the technology has evolved over the last five years.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

]]> 505835 The Future of TV Episode 5: TV advertising’s measurement overhaul https://digiday.com/video/future-of-tv/the-future-of-tv-episode-5-tv-advertisings-measurement-overhaul/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Thu, 27 Apr 2023 19:00:00 +0000 https://digiday.com/?post_type=video&p=500771 Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement provider, advertisers and agencies are entering an era that will see them supporting multiple measurement providers as currencies on which to transact. In “The Future of TV” finale, executives from GroupM, Omnicom Media Group and Magna survey how the new measurement landscape is shaping up and share their thoughts on to what extent the industry’s measurement shift will span the full spectrum beyond traditional TV and streaming.

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]]> https://digiday.com/wp-content/uploads/sites/3/2023/04/video-thumb-500771.jpg 500771 The Future of TV Episode 4: Advancing TV https://digiday.com/video/future-of-tv/the-future-of-tv-episode-4-advancing-tv/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Wed, 26 Apr 2023 19:00:00 +0000 https://digiday.com/?post_type=video&p=500765 The promise of programmatic buying is to streamline the ad sales process. And that proves out — to a point. But when it comes to buying ads on streaming services — and especially when adding connected TV platforms to the mix — the situation can become a bit more complicated. In this episode, executives from Digitas, Kepler, Mediahub and Tinuiti navigate the need for advertisers to enlist multiple demand-side platforms to support their streaming ad buys and map out the emerging ad tech turf war between DSPs and their supply-side counterparts.

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]]> https://digiday.com/wp-content/uploads/sites/3/2023/04/video-thumb-500765.jpg 500765 The Future of TV Episode 3: Spotlight on social video https://digiday.com/video/future-of-tv/the-future-of-tv-episode-3-spotlight-on-social-video/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Tue, 25 Apr 2023 19:00:00 +0000 https://digiday.com/?post_type=video&p=500745 It’s hard to talk about the social video space without focusing on the short-form vertical video format. And it’s hard to focus on the short-form vertical video format without an eye to the possibility of TikTok being banned in the U.S. So this episode doesn’t shy away from the issue. Instead, executives from Digitas, Mekanism, Team One and VaynerMedia tackle it head on and offer their takes on TikTok vs. Instagram Reels vs. YouTube Shorts vs. Snapchat. And then Michelle Miller, svp of marketing at K18 Hair, details the haircare brand’s approach to the short-form vertical video market.

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