Just around the corner from Union Square in New York is where 400 Monday.com employees show up to work at least a few times a week. 

It’s a sunlit office with real plants in most corners, a homey feel with recycled furniture and bookshelves, terraces with views of the Chrysler building, and four floors that seamlessly combine work and play. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Apple Intelligence generated the bulk of mass media headlines, given it’s the tech giant’s primary gambit in the AI era and culmination of investments in cloud computing and on-device processing, not to mention partnerships with outfits such as ChatGPT.

Meanwhile, those in the ad-supported media landscape will likely breathe a sigh of relief as speculation of a dreaded “web eraser tool” was not realized. Still, ad-supported media players — buy- and sell-side players alike — should heed specific announcements.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

So far this year, it’s held up strong despite regional conflicts, sticky inflation, high borrowing costs and the possibility of several markets slipping into a recession.

And it looks set to keep going strong for the foreseeable future. In fact, spending experts have even revised their forecasts to account for the additional upside.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The reports show mixed results in companies’ efforts to diversify their newsrooms. Digiday has tracked these efforts since companies began publicly releasing data on their demographics following a media reckoning that was ignited by the murder of George Floyd in 2020.

Condé Nast and NPR improved the diversity of their staff by a few percentage points in 2023, as did Gannett (which published data on their workforce as of Jan. 1, 2024). But white people made up the same share of the employee base at Hearst and The New York Times in 2023, compared to 2022. Meanwhile at Vox Media, the percentage of white employees increased year over year.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the “Fortnite” ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future, as seen in recent data from Digiday+ Research.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

With referral traffic from social platforms becoming less reliable, publishers are looking for ways to make the content posted on their social media channels more lucrative.

However, platform programs that offer compensation for publishers’ editorial content are few and far between nowadays, after social behemoths like Meta pulled the plug on Instant Articles. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

The Washington Post announced Sunday night that Matt Murray, former editor-in-chief of The Wall Street Journal, is the new executive editor of The Washington Post, replacing Sally Buzbee, who has served in the position since 2021. However, the day after the election on Nov. 6, Robert Winnett, a deputy editor of the U.K.-based Telegraph Media Group, will take over the newsroom and Murray will transition to building a new division at The Washington Post focused on service and social media journalism. 

It’s an arguably strange time to organize a shuffle, just five months before the U.S. presidential election — and likely signals the urgent need to make changes at the news organization.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

So, let’s hit the pause button, catch our breath, and dig deep into what the heck this authenticated web is all about — and why it’s worth our attention, or maybe not.

What is the authenticated web?

It’s anything that makes users verify their identity through a secure process (like logging in with an email) to access content on a site or app.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Barron’s, Bloomberg, Business Insider, Forbes, MarketWatch, NBCUniversal, Reuters, The Wall Street Journal and Yahoo! Finance are among the publishers taking part in the program, having signed on between last fall and April to start pitching advertisers prior to its launch this month. The Wire Program is part of LinkedIn’s larger investment into news. It will launch internationally, but without EU targeting.

The test period over the past several months has yielded ad revenue for some of the publishers. Prior to its launch in beta, execs from Bloomberg, Reuters, Forbes and The Wall Street Journal all said they sold ads through the program, signing on anywhere from three to 35 clients. There are no concrete plans at the moment for when the Wire Program will open up to more publishers.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Last week, the generative AI tech company announced content licensing and tech development agreements with Vox Media and The Atlantic. This comes after deals were recently announced between OpenAI and IAC’s Dotdash Meredith, as well as The Wall Street Journal’s parent company News Corp — following deals with The Financial Times, Axel Springer and The Associated Press.

There are a few large digital publishers that haven’t yet come aboard — namely Condé Nast, Hearst and Bustle Digital Group. The New York Times is taking a different approach entirely, suing OpenAI and Microsoft in December — as is a group of newspapers owned by Alden Global Capital.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

New research from EY reveals a growing cybersecurity anxiety among U.S. employees, with younger generations particularly vulnerable to sophisticated AI-powered attacks. 

Experts emphasize the need for engaging and tailored training programs and a culture of cyber awareness to combat evolving threats.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Picking what workplace apps to use, keeping them streamlined, training employees on how to use them, and knowing when to introduce a new one is no small responsibility.

Sifting the hundreds of thousands of tech products available to create the best tech stack that makes sense for your workplace and ensuring it’s future-proofed, is time-consuming. And with AI products in particular evolving so quickly – at times, overwhelming.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Programmatic marketing has its fair share of issues (just ask those who attended the recent Digiday Programmatic Marketing Summit or read our latest coverage on made-for-advertising sites). But the fact is that marketers remain invested in the channel and publishers continue to depend on the revenue they get from programmatic advertising.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

If successful, they aim to launch a “publisher portal” to help cash-strapped media owners better understand how not to fall foul of vendors such as DoubleVerify and Integral Ad Science, with involved parties asking for direct input to the operation.

The parties involved favor such an approach over fears that existing guidelines on how best to avoid MFA websites published by advertising authorities are now being “gamed” by fraudsters while also penalizing legitimate publishers.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

About a year ago, advertiser categories like technology, finance, insurance and retail were decidedly not spending very much with digital publishers. In the first half of this year, however, publishers say there’s been a rebound – though not quite a full blown return. 

In general, publishers reported an uptick in digital advertising revenue during the first quarter of the year — a good sign considering how tumultuous the ad market was in 2023. They also reported that this growth is expected to persist into the second quarter. According to data from MediaRadar shared with Digiday, digital ad spend in the U.S. exceeded $52.8 million in the first four months of 2024, up 7% year over year.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.