Future of Measurement

Rival cinema ad firms collaborate to make their data streams easier for media agencies to access

National CineMedia and Screenvision partnered with mobile and location tech firm The People Platform to integrate their joint cinema audience data into Nielsen’s Respondent Level Data (RLD) feed for the first time. 

Related Coverage

• Screenvision study with Magna pushes hard on cinema’s ability to deliver attention
• As National CineMedia comes out of bankruptcy, cinema ad firms try to hold their ground