Digiday Publishing Summit

With social referral traffic continuing to decline, what are other ways publishers can develop and grow an audience? In this session, hear from one publisher about focusing on quality over quantity and investing in different spaces – including some surprisingly traditional ones – to successfully engage readers.

Sponsor Session

Between world conflicts and political elections this year, combating misinformation as it circulates online is critical for news publishers. This session will examine how one publisher takes on this challenge and uses technology to insulate the publication’s journalism.

In this session, we’ll share a sneak peek into findings from our survey of decision-makers at 100 top media and publishing companies, focusing on the shift from third-party cookies to robust first-party data strategies. We’ll dive into the challenges, priorities, and investments that are top of mind for media executives and share some bold predictions for 2024.

Sponsor Session

Publishers must prepare now for a cookieless future. Alternative IDs have emerged as the pathway to future success, but not all IDs are born equal. In this session, you’ll have the opportunity to learn from identity resolution experts from both the buy and sell sides, who will share what they think it takes for a new identity solution to thrive. You’ll also hear how one publisher offers scale, accuracy, precision, and interoperability–all key elements necessary to enable effective addressability and monetization going forward.

The third-party cookie isn’t simply going away; it’s already gone in many cases. And that’s not the only programmatic shift publishers must navigate. In this session, hear how one publisher manages its programmatic business amid all the changes.

Publishers only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

By invitation only 

Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

This publisher launched in a tumultuous time for the media industry, but staying lean and focused, the company is eyeing growth as it kicks off its second year. Centering around events, owned & operated platforms, and emerging markets, In this session, we’ll discuss how the media start-up is approaching controlled expansion in 2024.

Audience addressability remains front and center this year, with Google lagging behind its promise to deprecate third-party cookies in Chrome. Nonetheless, publishers embark on their post-cookie journey, and when they do, they must consider how addressability changes will affect their entire stack and future-proof their business accordingly.

This publisher is all-in on its commerce marketplace to create a more distinguished and cohesive strategy for this revenue stream. In this session, we’ll discuss what tactics worked best.

Sponsor Session

Specialist media brands that cater to niche audiences may be the future of digital publishing, with recent advancements in generative AI chat interfaces threatening titles reliant on providing general interest information. This session will address how one media company builds and engages a global community of gaming enthusiasts and beyond through a multi-platform, always-on strategy spanning category-specific publications, digital channels, and broadcast events.

Sponsor Session

Sponsor Session

Publishers only.

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:
11:45 — TBD

11:55 — TBD

12:05 — TBD

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 6 pm.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Publishers’ video businesses have extended beyond platforms like YouTube and TikTok into TV and streaming. In this session, hear how one publisher has set up a business around developing and producing original shows for HBO, Netflix, and Amazon Prime Video.

TBD

Sponsor Session

Publishers have had to adopt cookieless solutions, such as alternative IDs, to protect their ad revenue amid the third-party cookie phaseout. In this session, hear how one publisher is working to understand the impact these IDs have on its ad business and mitigate any negative impact on user experience.

Hear a summary and key takeaways from 3 days of content.