The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising
Talking ahead of the industry standards body’s annual conference, and 10th anniversary, Anthony Katsur discusses its challenges.
June 11, 2024
