Subscribe: Apple Podcasts • Stitcher • Spotify

In a world where video has become the predominant medium for content creators, Substack offers a reprieve in the form of the written word.

The subscription-based newsletter platform received a surge of interest during the pandemic, garnering hundreds of new creators — including Hunter Harris and Caroline Chambers — who were interested in monetizing their ideas without always needing to jump in front of a camera. And less than four years later, the platform has enabled these creators to monetize their content via thousands of paid and unpaid subscribers — not to mention advertiser sponsorship, affiliate links or even book deals. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

If there is one thing that has revolutionized the working world this past year, it’s the surging popularity of generative artificial intelligence. 

Technology like ChatGPT and Microsoft’s CoPilot can take notes for you, draft emails, summarize meetings, write performance reviews, provide tips for tough conversations, and even write you an introduction for your podcast. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

What started as a part-time, pandemic-induced pregnancy journey vlog has turned into a family business for social media creators Ben and Lazara Martin, and their three boys.

Since 2020, the couple has racked up nearly 8 million followers across social media, boasting family-friendly content to strike deals with brands like Huggies, Flexcar and Applebee’s. But even as the influencer and content creator landscape continues to grow, changes in platform algorithms, the looming TikTok ban and more put pressure on creators.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

As a platform, X (formerly Twitter) has seen better days. After Elon Musk took over back in 2022, the platform has fallen from grace with advertisers and creators alike, due to the reinstatement of previously banned accounts, an increase in bots and simultaneous decrease in brand safety. However, X hasn’t managed to scare away everyone.

In fact, Jessica Davis, a part-time creator who focuses on career content, has managed to build out a following of more than 40,000 people since starting her account in 2021. Since then, she’s been able to convince subscribers and brands to shell out for her tweets, pulling in revenue from monthly subscriptions and funds from the platform’s ad revenue sharing program, which launched last summer.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

A therapy session and a one-on-one with your manager can be eerily similar.

In fact, managers often have to navigate tough conversations with team members. Those conversations range from figuring out a flexible work schedule so that your team member feels comfortable picking up their child from school instead of attending a 4 p.m. meeting to telling a team member they’re being laid off and will need to turn over their laptop ASAP.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

Formed in 2020 after TPG bought Goal.com from DAZN, FootballCo has been steadily growing an international audience of soccer fans across its portfolio of nine brands.

But this year, FootballCo is making a concerted effort to appeal to the burgeoning fandom of U.S.-based soccer enthusiasts under the leadership of Jason Wagenheim, CEO, North America.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

Like other companies, Canva has been in growth mode recently, looking to scoop up new audiences to grow the Australian design platform’s user base. Notably, headlines from The Information and Barron’s dance around Canva possibly going public in the coming years, but no concrete timeline has been announced. 

In the meantime, the focus is expanding the Australian-based company to other markets around the world, like India, Germany, Japan and Europe, according to Zach Kitschke, CMO at Canva. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

In the era of so-called subscription fatigue, subscription clothing rental service Nuuly has managed to not only increase its number of subscribers, but also turn a profit while its competitors are scrambling for profitability. (A close look at Nuuly’s profitability here.)

Nuuly, which is owned by Urban Outfitters, hit its first growth spurt in Q3 of last year. Nuuly’s net sales came in about $65.5 million last October, up from $35.2 million in that same quarter the year prior, marking a nearly 86% increase, according to the company’s earnings report. The clothing rental company also amassed nearly 200,000 subscribers as of last December, according to a spokesperson.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. But even though 2024 is a lot like 2020 on paper, platform performance issues and an unreliable ad market may make this election cycle less lucrative than hoped. 

For Newsweek’s global chief commercial and growth officer Kevin Gentzel, this means testing out new audience growth strategies and revenue streams to get back to growth this year.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year — albeit biannually. 

Debuting with a limited 50,000-issue run, the magazine will be distributed on newsstands, in the lobbies of high end boutiques, hotels and airport lounges and at Nylon House events, vs. being available via subscriptions, according to Emma Rosenblum, chief content officer at BDG. But that number and distribution model could change based on the reception from readers and advertisers alike, she added.  

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this limited six-episode series focused on middle management. 

Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online.

In fact, agency clients and brands invested more in influencer marketing in 2023 than they did in 2022, according to Digiday+ research. In Q1 of 2022, 69% of agency professionals said their clients spent at least a very small portion of their marketing budgets on influencers. By Q1 of 2023, that figure jumped to 76%. Goldman Sachs predicts that the creator economy could approach half of a trillion dollars by 2027.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

Prebiotic soda brand Olipop is in growth mode, coming off $200 million in annual sales and its first national campaign with pop star Camila Cabello last year. 

A lot of the six-year-old brand’s initial popularity tracks back to TikTok. However, the last year has been transformational for Olipop, positioning itself as a true competitor to the likes of legacy brands like Pepsi or Coca Cola. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

Earlier this year, Janice Min, CEO of The Ankler, said that she’s expecting to hit $10 million in annual revenue in 2025. During a podcast recording with Digiday, Min revised that statement to say, “We have a shot of getting to that number this year.”

To do that, Min’s team is taking a three-pronged, straightforward approach: Make good content to attract audiences, quality audiences that are attractive to advertisers, and combine those things in-person through events.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Subscribe: Apple Podcasts • Stitcher • Spotify

Coming off of SXSW where Vox Media hosted the conference’s three-day-long podcast stage, the company’s recently appointed CRO Geoff Schiller is going all-in on these types of in-person selling opportunities to generate ad deals for the publisher’s portfolio of digital and audio assets. 

Centering the Vox Media sales pitch on talent, franchises and tent poles, Schiller said on a recent episode of the Digiday Podcast that this is the formula he and his sales team are following to differentiate the digital media company in the market. It’s a similar play to other publishers that are focusing on “going niche” versus competing for scale plays against platforms this year.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.